Millennials are already attending your events. Their numbers will only continue to grow!
Born between
1980 and 2000
Larger than any previous generation
Most educated generation
Most tech-savvy & most connected generation

PROFILE
Used to short bursts of information
True multi-taskers
Grew up doing things in teams 
Prefer to collect life-experience over material goods
WHO ARE THEY?
• They are now 2.5 billion worldwide

• By 2020, Millennials will comprise half the global workforce

• They have different set of priorities and expectations from previous generations
• Their unique outlook on life is having a major impact on many different industries; the event industry included

• They view meetings as the best platform to expand their networks and customize their self-education
WHAT MILLENIALS EXPECT FROM YOUR EVENT? 
AND HOW TECHNOLOGY WILL HELP YOU HOOK THIS GENERATION

MILLENNIALS WANT TECHNOLOGY, BABY!

 

• WIFI a must have // make sharing a more enjoyable experience
• Event integration on social media
• Digital signage // energize your communication
• Live streaming // reach a wider audience and show that you embrace technology
• More online content 365 (webinars, re-broadcasts, online courses) // extend the life circle of your content & keep audience engaged
• Dedicated event app // keep them in their comfort zone
• Gaming // spice up presentations, entertain and stimulate them
MILLENNIALS WANT TO BE HEARD
 

• Live polling // make their voice count

• Real-time interaction during presentation // show flexibility and give them a voice
• Interactive pre-meeting experience // crowdsource on content & meeting design
• Hashtag your event // provide a mean to share your content and promote your event
MILLENNIALS WANT TO EXPERIENCE
 

• Wearable LED technology // create stronger connections between participants

• Upgrade peer-to-peer interaction experience // example: Poken
• Effective registration solutions // eliminate the obstacle of waiting, especially repellent for Millennials who grew up with things being instantly
• Multi-sensory events // trigger senses for a better immersion
MILLENNIALS WANT TO BE WOW-ED
 

• Rethink meeting design (creative stage, shorter presentation, workshops, seating…)

• Ditch traditional meeting venues for unusual spaces
• Leverage technology to enhance perfomance on stage 
• Project impactful videos and visuals // create rhythm, give goosebumps


VISUAL MOOD