CONNECTING 93,000 MOBILE PROFESSIONALS IN BARCELONA
When we know that by 2020 three-fifth of the world’s population will have a mobile subscription and the impact the technology does have on national economies, it comes as no surprise that GSMA Mobile World Congress attracts each year a growing number of attendees and exhibitors.
For the third consecutive year, Dorier provided the technical production of the Conference program, including the Global Mobile Awards, and of the Ministerial Program. In total, 4 days of intense world-class conferences gathering the greatest leaders of the industry.
And for its 10th anniversary in Barcelona, the Mobile World Congress 2015 did not disappoint. Showcased as the “Biggest and the Best Yet” by GSMA itself, the must-attend congress shattered previous records by registering a 9% attendance increase over 2014.
Being in charge of a project that turns around cutting-edge technology means being able to provide innovative AV & design solutions and deliver a flawless service in a fast-paced environment. The MWC’s influential minds – speakers and attendees – have the highest expectations when it comes to their industry. To match the modernity of the MWC brand, our experts developed a creative stage set emphasizing the asymmetry, the hard edges and angles of the brand, with a concept based on 3D projection mapping technology.
“The Mobile World Congress is by far the most demanding and fascinating project I have ever worked on. It has the size of the largest congresses and the technical requirements of the highest-level events, including advanced video technology. You can compare it to steering a cruise-liner at the pace of a speed-boat!” says Olivier Grandjean, Congress & Event Manager in charge of the WMC at Dorier HQ.
Wish to discover through facts and figures what the MWC is all about and what it takes to bring a congress of this scale to life? Cast a glance!