Bvlgari VR Experience

MISSION

In 2020, Bvlgari was about to break new ground with an extraordinary journey, inviting influencers and journalists to experience the brand in an unprecedented way for the launch of the Man Glacial Essence fragrance. But when the sanitary crisis hit the world, borders were shut down and gathering were not allowed anymore. We jumped into the project with the mission to design and develop the experience that would maintain the momentum of the brand activation process in the current situation. That is how, from the fragrance unboxing to the grand reveal of the scent, Bvlgari carried guests to unexpected places, an approach that felt especially exciting in a time when everyone was staying home.

Scope of work

• Experience design
• VR content creation
• Studio shooting
• Online deployment