The importance of Stage Design. What you see, Matters
SEEING IS BELIEVING
The stage: a strong visual element in conveying the message

Why are the visuals of stage design so crucial to a successful event? Because vision is our most dominant sense and we absorb 80% of our information through sight. That means from the moment we enter a room and see the

design, decor, layout and overall atmosphere, the vast majority of how we feel is determined by what we see. The human brain devotes 30% of its neurons to visual processing compared to 8% for touch and just 3% for hearing.

WOW! Armed with that knowledge, at Dorier we focus a great deal of attention on stage design.

We know a properly designed stage can set the mood and provide the best platform from which to deliver and reinforce your message. Additionally, the stage itself can be a storyteller helping to deliver a variety of messages including strength, innovation, energy, mystery, consistency, warmth, team values, and excitement.
We design staging with the purpose of reinforcing your message.
The stage is no longer seen as just a place for the speaker to stand.

WHAT YOU SEE IS
WHAT YOU REMEMBER

Stage design goes far beyond the simple platform of yesteryear. What the audience sees and remembers is a mood and feeling composed of many elements including:



And this takes more than just one person coming up with an idea. It calls upon the skills and expertise of many.


FROM CONCEPT TO REALITY
Based on the Mobile World Congress 2015 in Barcelona


WHAT YOU SEE INSPIRES YOUR IMAGINATION

Dorier is leading the latest trends in stage design. Some are:


Overall look inspired by visual arts and art movements such as Minimalism, Cubism, Futurism, Organic, Assemblage, Baroque, Modern....

● Non-traditional stage shapes to foster interaction, create higher engagement and a unique attendee experience. Shapes such as a circle or pentagon as a center stage surrounded by the attendees are inspired by the rise of unconventional event formats (TED Conferences, unconferences, fishbowls, campfires, and Pecha Kucha).

● Flat screen and multiple screen display technologies have become a must for large events since they allow more watching opportunities from all audience viewpoints.

● Layered lighting, special effects lighting and projection mapping are new technologies used to create the perfect atmosphere for your event.

Company branding integration throughout the event; from subtle to splashy depending on goals and objectives.

Comfy furniture on stage such as sofas, armchairs and even kitchens create that warm and cozy feeling of being in someone’s home. Whether it is a living room, cooking in a kitchen, the audience being in a café, or even the CEO selling company products on a simulated home shopping network, at Dorier we continually strive to redefine and replace norms with creativity to lead to better reception of information and higher audience involvement.
MATCHING YOUR EVENT TO STAGE DESIGN ELEMENTS
EXEMPLE #1
EVENT: CORPORATE CONFERENCE
OBJECTIVES
· Communicate an important message

· Ensure content retention

· Create long-lasting memories

· Generate interaction with audience
· Enhance positive attitude toward company

EXEMPLE #2
EVENT: AWARD CEREMONY
OBJECTIVES

· Acknowledge past and encourage future achievements
· Celebration of talent, success and accomplishment
· Emphasizing tradition, reputation, and expertise
· Stage easily accessible to award winners from audience seatingpany

EXEMPLE #3
EVENT: GENERAL ASSEMBLY
OBJECTIVES

· Company or organization sharing information, results, profits/loss, accomplishments, successes, disappointments

· Members or shareholders asked to participate or vote
· Business-formal, no frills

EXEMPLE #4
EVENT: FASHION SHOW
OBJECTIVES
· Reveal the designers inspirations and showcase collections

· Immerse the audience in a brand’s unique proposition

· Demonstrate designers relevance in the fashion world

· Obtain new and retain current buyers
· High wow-factor

CONCLUSION

The perfect stage does not distract the audience from the message.
It reinforces the communication.
It is a platform, storyteller, and messenger.


AN EFFECTIVE STAGE provides context for the story

A SUCCESSFUL STAGE contributes to the ROI of an event by ensuring assimilation and understanding of new knowledge

AN EDUCATIONAL STAGE increases the quality of the learning experience

AN IMPACTFUL STAGE creates a memorable event

AN ENGAGING STAGE creates a compelling environment

AN ATTRACTIVE STAGE holds audience attention

AN OGANIZED STAGE simplifies complex messages

A DIRECTIVE STAGE uses sound and lighting to guide audience attention to a particular area or people on stage

A DRAMATIC STAGE creates emotion, which creates memories

A SIMPLE STAGE can be as important as a complex one as it provides a clean performance and presentation space.

At Dorier, we strive to design staging consistent with the event host’s brand and message. We create the audience perspective and everything we do has an intended purpose: from sound volumes to music selections, proportions to line of sight, textures to colors, and open space to cramped quarters.
We are audio-visual experts. Nothing is left to chance!