Dorier_Bvlgari_6.jpg

Bvlgari VR Experience

client Bvlgari Rome
categories Creative Technology , Product Launch
country Worldwide
year 2020

MISSION

In 2020, Bvlgari was about to break new ground with an extraordinary journey, inviting influencers and journalists to experience the brand in an unprecedented way for the launch of the Man Glacial Essence fragrance. But when the sanitary crisis hit the world, borders were shut down and gathering were not allowed anymore. We jumped into the project with the mission to design and develop the experience that would maintain the momentum of the brand activation process in the current situation. That is how, from the fragrance unboxing to the grand reveal of the scent, Bvlgari carried guests to unexpected places, an approach that felt especially exciting in a time when everyone was staying home.

Parfum-Bulgari-3-BF2x2.jpg

«WE EMBARKED GUESTS INTO A POWERFUL VR JOURNEY DESIGNED FOR BRAND ENGAGEMENT»

Dorier_Bvlgari_3.jpg
Delivering a speech on mount Matterhorn in the online world
Dorier_Bvlgari_0.jpg
Filming from a green screen studio in real life

Scope of work

• Experience design
• VR content creation
• Studio shooting
• Online deployment

Contact

Let’s make this look good

Get in touch

* Mandatory fields

Offices